Advertisers often show images and play music that they hope will evoke ________.
A) an unpleasant personal memory in the consumer so the consumer will in turn associate strongly these feelings with the product being advertised
B) a pleasant personal memory in the consumer so the consumer will in turn associate pleasant feelings with the product being advertised
C) a pleasant feeling next time the product being advertised is presented
D) an unpleasant feeling next time the product being advertised is presented

Question

Quizplus · Accepted Answer

Advertisers aim to evoke pleasant personal memories in consumers so that these positive feelings are associated with the product, making it more appealing and increasing the likelihood of purchase.

Advertisers Often Show Images and Play Music That They Hope