Considerable research suggests that consumers develop opinions about products based on ________.
A) advertising but that these advertisements cannot alter existing memories for a product
B) advertising and that these advertisements can alter existing memories for a product
C) the accurate recall of past experience with each of the different brands
D) interpersonal communications and only much later they can alter their existing memories for a product based on advertisements

Question

Quizplus · Accepted Answer

Research in consumer behavior and psychology shows that advertising can not only influence opinions about products but can also alter existing memories or perceptions of those products. This is due to the malleability of memory and the persuasive power of advertising.

Considerable Research Suggests That Consumers Develop Opinions About Products Based