Companies keep logos the same for decades, thus preference due to familiarity can be sustained across a lifetime. This familiarity that drives preferences is supported by ________, which in turn ________.
A) explicit memory; may be prone to forgetting through neurogenesis
B) implicit memory; is not prone to forgetting through neurogenesis
C) explicit memory; cannot be erased later in life
D) implicit memory; is prone to forgetting through neurogenesis

Question

Quizplus · Accepted Answer

Implicit memory, which includes the familiarity with logos, is less prone to forgetting through processes like neurogenesis, because it involves unconscious memory of skills and conditioned responses.

Companies Keep Logos the Same for Decades, Thus Preference Due