In a survey of 2035 individuals, SIS International Research found that ________ of all people choose brands they remember from childhood.
A) less than half
B) more than half
C) more than 90 per cent
D) less than 10 per cent
Correct Answer:
Verified
Q2: In order for an advertisement to influence
Q3: Advertisements _.
A) cannot materially change existing memories
Q4: When mall owners sprayed the scent of
Q5: Marketing to babies and toddlers _ a
Q6: Preferences established early in life are largely
Q8: In 2011, advertisers spent $20 billion on
Q9: Roberto et al. (2010) found that forty
Q10: Companies keep logos the same for decades,
Q11: Considerable research suggests that consumers develop opinions
Q12: Braun (1999) found that participants in the
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