When mall owners sprayed the scent of baby powder where clothing for pregnant mothers was sold and played music from the era when the pregnant mothers were in their teens, they observed ________.
A) increased sales immediately and, about a year after the experiment, mothers who shopped at the mall when they were pregnant reported that the mall had a uniquely calming effect on their babies
B) increased sales immediately but, about a year after the experiment, mothers who shopped at the mall when they were pregnant reported that the mall made their babies cry
C) a drop in sales immediately but, about a year after the experiment, mothers who shopped at the mall when they were pregnant reported that the mall made their babies cry
D) a drop in sales immediately and about a year after the experiment

Question

Quizplus · Accepted Answer

The use of sensory marketing techniques, such as the scent of baby powder and music from a specific era, can create a positive and memorable shopping experience. This can lead to immediate increased sales and long-term positive associations, as indicated by the calming effect on babies reported by mothers.

When Mall Owners Sprayed the Scent of Baby Powder Where