Braun et al. (2002) were interested in seeing whether a person could be led to believe a previous experience was more probable by imagining that experience through an advertisement, and found that ________.
A) 50 per cent of participants who saw the Walt Disney World ad showed an increase in confidence for the target item from week 1 to week 2, compared to 7 per cent in the control condition
B) 90 per cent of participants who saw the Walt Disney World ad showed an increase in confidence for the target item from week 1 to week 2, compared to 47 per cent in the control condition
C) all participants who saw the Walt Disney World ad showed an increase in confidence for the target item from week 1 to week 2, compared to none in the control condition
D) the same percentage of participants who saw the Walt Disney World ad showed an increase in confidence for the target item from week 1 to week 2, compared to the control condition
Correct Answer:
Verified
Q11: Considerable research suggests that consumers develop opinions
Q12: Braun (1999) found that participants in the
Q13: The findings from Braun (1999) suggest that
Q14: The results from Braun (1999) imply that
Q15: Advertisers often show images and play music
Q17: Braun et al. (2002) studied whether false
Q18: Braun et al. (2002), exploring peoples' memories
Q19: At least two arguments suggest that implicit,
Q20: Shapiro and Krishnan's (2001) exclusion task is
Q21: Shapiro and Krishnan's (2001) inclusion task is
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