During a crisis, PR practitioners attempt to influence news coverage
A) in order to establish the legitimacy of their client's interests
B) in order to eliminate the need for advertising
C) in no way, because silence is the best policy during a crisis
D) in order to convince the media to lower their ad rates for the client until the crisis is resolved
Correct Answer:
Verified
Q17: George Creel conducted a wide-ranging PR campaign
Q18: The creation and presentation of a company's
Q19: Journalists who want to interview a company
Q20: PR practitioners are most interested in helping
Q21: PR practitioners
A) would probably not be willing
Q23: Pharmaceutical companies employ PR practitioners to
A) contact
Q24: A TV station is more likely to
Q25: Information subsidies
A) are taxed by the Internal
Q26: PR practitioners can curry favor with journalists
Q27: An integrated marketing communications campaign
A) is risky,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents