A TV station is more likely to air a PR "news" story if the story
A) does not look like a public relations piece
B) contains several prominent references to a client's brand
C) criticizes the client's competitors
D) if the source of the piece is clearly identified
Correct Answer:
Verified
Q19: Journalists who want to interview a company
Q20: PR practitioners are most interested in helping
Q21: PR practitioners
A) would probably not be willing
Q22: During a crisis, PR practitioners attempt to
Q23: Pharmaceutical companies employ PR practitioners to
A) contact
Q25: Information subsidies
A) are taxed by the Internal
Q26: PR practitioners can curry favor with journalists
Q27: An integrated marketing communications campaign
A) is risky,
Q28: The creation of a television plot line
Q29: During the last twenty years, five agency
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