During the last twenty years, five agency holding companies have emerged to control globally
A) the major advertising companies
B) the major public relations companies
C) the major marketing communication firms
D) all of these
Correct Answer:
Verified
Q24: A TV station is more likely to
Q25: Information subsidies
A) are taxed by the Internal
Q26: PR practitioners can curry favor with journalists
Q27: An integrated marketing communications campaign
A) is risky,
Q28: The creation of a television plot line
Q30: Critics argue that the persuasion industries
A) blur
Q31: Integrated marketing communications campaigns are
A) highly synergistic
B)
Q32: The concept of selectability refers to
A) the
Q33: The ultimate aim of twenty-first century marketing
Q34: In the PR industry, distribution depends on
A)
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