The concept of selectability refers to
A) the ability of consumers to choose the specific cable TV channels transmitted to their homes
B) the ability of consumers to choose between cable TV and direct broadcast satellite TV
C) the ability of media outlets to reach individuals based on their particular interests
D) the ability of media industries to determine how they will measure their audiences in fully digital environment
Correct Answer:
Verified
Q27: An integrated marketing communications campaign
A) is risky,
Q28: The creation of a television plot line
Q29: During the last twenty years, five agency
Q30: Critics argue that the persuasion industries
A) blur
Q31: Integrated marketing communications campaigns are
A) highly synergistic
B)
Q33: The ultimate aim of twenty-first century marketing
Q34: In the PR industry, distribution depends on
A)
Q35: Social Networking tools such as Twitter and
Q36: A direct marketing agency creates advertising that
Q37: Dividing people into categories of consumers is
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