The creation of a television plot line around a particular brand is called
A) product placement
B) product integration
C) a product narrative
D) a hybrid genre
Correct Answer:
Verified
Q23: Pharmaceutical companies employ PR practitioners to
A) contact
Q24: A TV station is more likely to
Q25: Information subsidies
A) are taxed by the Internal
Q26: PR practitioners can curry favor with journalists
Q27: An integrated marketing communications campaign
A) is risky,
Q29: During the last twenty years, five agency
Q30: Critics argue that the persuasion industries
A) blur
Q31: Integrated marketing communications campaigns are
A) highly synergistic
B)
Q32: The concept of selectability refers to
A) the
Q33: The ultimate aim of twenty-first century marketing
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