PR practitioners can curry favor with journalists by giving out
A) subscriptions to the journalists' newspapers
B) saturation ads in all of the newspapers owned by one company
C) exclusives
D) false information to media competitors
Correct Answer:
Verified
Q21: PR practitioners
A) would probably not be willing
Q22: During a crisis, PR practitioners attempt to
Q23: Pharmaceutical companies employ PR practitioners to
A) contact
Q24: A TV station is more likely to
Q25: Information subsidies
A) are taxed by the Internal
Q27: An integrated marketing communications campaign
A) is risky,
Q28: The creation of a television plot line
Q29: During the last twenty years, five agency
Q30: Critics argue that the persuasion industries
A) blur
Q31: Integrated marketing communications campaigns are
A) highly synergistic
B)
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