Lovelock and Gummesson proposed a nonownership framework, within this framework, they identify five broad categories of services. Which of the following is not one of those?

Question

Quizplus · Accepted Answer

Memorabilia purchasing is not one of the categories identified by Lovelock and Gummesson in their nonownership framework. Their framework focuses on services that provide access to goods, spaces, or expertise without transferring ownership, which does not include the purchase of items for ownership like memorabilia.

Lovelock and Gummesson Proposed a Nonownership Framework, Within This Framework