What psychologist's work laid the foundation for the study of behavior modification?
A) David McClelland
B) Douglas McGregor
C) Clay Alderfer
D) Abraham Maslow
E) B.F.Skinner

Question

Quizplus · Accepted Answer

B.F. Skinner's work laid the foundation for the study of behavior modification. He believed that behavior is shaped by its consequences and introduced the concept of operant conditioning, which involves reinforcing desired behaviors and punishing undesired behaviors. His work has had a significant impact on fields such as education, psychology, and even animal training.

What Psychologist's Work Laid the Foundation for the Study of Behavior