Veronica has a new line of clothing she wants to promote in a television ad at 8:00 pm on a weekday evening. Based on persuasion research, which of the following appeals is MOST likely to increase her sales?

Question

Quizplus · Accepted Answer

Emotional appeals are found to be more effective in creating a connection with the audience and influencing their behavior. As clothing is a product that is often associated with emotions, using an emotional appeal is more likely to increase sales. Logical and reasonable appeals may not necessarily capture the attention or interest of the audience, while a two-sided appeal, which includes presenting both positive and negative aspects of the product, may not be suitable for a promotional ad as it could discourage potential customers.

Veronica Has a New Line of Clothing She Wants to Promote