Offering an attractive proposal, then making it unavailable or unappealing and offering a more costly alternative is called the _____ strategy

Question

Quizplus · Accepted Answer

The bait-and-switch strategy involves offering an attractive proposal, then making it unavailable or unappealing and offering a more costly alternative. This is done to entice customers into the store or sales situation with the initial offer, only to switch them to a more expensive or less desirable option once they are there. The other options listed (low-balling, door-in-the-face, and foot-in-the-door) do not match this particular strategy.

Offering an Attractive Proposal, Then Making It Unavailable or Unappealing