Which of the following concepts is McDonaldization an extension of?
A) glocalization
B) globalization
C) commodification
D) rationalization

Question

Quizplus · Accepted Answer

McDonaldization is an extension of rationalization, which is the process of rational calculation and control over social life. The concept was introduced by sociologist George Ritzer, who argued that McDonald's fast-food chain exemplifies the principles of rationalization -- efficiency, calculability, predictability, and control -- that have become dominant in contemporary society. The term McDonaldization has since been used to describe the spread of rationalization to other domains of social life, such as education, healthcare, and entertainment. While globalization, glocalization, and commodification are related concepts, they are not direct extensions of McDonaldization.

Which of the Following Concepts Is McDonaldization an Extension Of