Adaptation in a global advertising campaign means rewriting an advertisement to fit the nuances of a given language and culture.
Correct Answer:
Verified
Q104: An example of adaptation in global marketing
Q105: What elements are involved in the digital
Q106: Which of the following is an example
Q107: The GIMC approach is easier to apply
Q108: What elements are involved in the selling
Q109: Coca-Cola runs the same advertisement in all
Q110: Define GIMC. Why is GIMC important?
Q111: What elements are involved in the advertising
Q112: GIMC stands for:
A)globally integrated marketing communications.
B)global and
Q113: In international marketing communications, standardization is:
A)presenting the
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