The first element of an IMC marketing plan is a(n):

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The first element of an IMC marketing plan is usually a situational analysis, which involves collecting and analyzing information about the organization's current situation, competition, target audience, and marketing environment. This helps marketers identify opportunities, threats, strengths, and weaknesses, and lays the groundwork for developing effective marketing strategies and tactics. Options B, C, and D come after the situational analysis and are usually based on the findings and insights gained from it.

The First Element of an IMC Marketing Plan Is A(n)