Promotions that help the manufacture push the product through the channel are:

Question

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Trade promotions are designed to motivate retailers, wholesalers, and other intermediaries to carry and promote the manufacturer's product. These promotions may include discounts, trade allowances, and other incentives for purchasing and promoting the product. Consumer promotions, rebate programs, and direct marketing programs are aimed directly at the end consumer and may not have as much impact on the channel members.

Promotions That Help the Manufacture Push the Product Through the Channel