Part of the process of refining an IMC program is:

Question

Quizplus · Accepted Answer

Refining an IMC program involves evaluating all the communication channels used by the company and making sure they are integrated and aligned with the overall marketing message. Viewing communications from the customer's perspective means focusing on how the audience perceives and receives the message, which is essential to improving the effectiveness of the program. The other options (A, C and D) do not reflect best practices for refining an IMC program.

Part of the Process of Refining an IMC Program Is