The second element of an IMC marketing plan,following a situation analysis is a(n):

Question

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The second element of an IMC marketing plan, following a situation analysis, is to establish marketing objectives. This involves the development of specific and measurable goals that the marketing communications campaign aims to achieve. These objectives must be aligned with the overall business goals and should be based on customer insights, market trends, and competitive analysis. Only after clear objectives have been established can marketers move on to developing the strategies and tactics that will help them to achieve these goals. So, the correct answer is C, marketing objectives.

The Second Element of an IMC Marketing Plan,following a Situation