In this text,an integrated marketing communications program is compared to:

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An integrated marketing communications program can be compared to a pyramid of marketing activities as it involves a systematic approach of combining various marketing elements such as advertising, public relations, personal selling, direct marketing, and sales promotion to achieve a common goal. A pyramid also has a structured format where each level is built upon the one below it, similar to how each marketing activity in an integrated marketing communications program works together to build a successful campaign.

In This Text,an Integrated Marketing Communications Program Is Compared To