According to the American Productivity & Quality Center of Houston,the

According to the American Productivity & Quality Center of Houston,the second step in developing an IMC culture,following the process of identifying,coordinating,and managing all communication forms, is to:

A) to identify, coordinate, and manage all forms of marketing communications.
B) when the organization uses consumer data information and insights to assess and guide corporate strategy
C) to bring information technology to the forefront
D) to examine all communications from the perspective of customers