Predicting purchasing behavior of customers is more accurate today because of:

Question

Quizplus · Accepted Answer

The UPC bar coding system and point-of-purchase systems allow for more accurate tracking of what customers purchase and how often they make those purchases. This data can then be analyzed to predict future purchasing behavior. While increased use of credit cards and the shift of power to retailers and consumers may also provide some insight into purchasing behavior, they are not solely responsible for the increased accuracy in predictions. The ability of advertisers to measure advertisement viewership is also not directly related to predicting purchasing behavior.

Predicting Purchasing Behavior of Customers Is More Accurate Today Because