One of the major new forces in the development of integrated marketing communications is:

Question

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Advances in technology and communication have paved the way for the development of new and innovative tools and platforms that can be leveraged for integrated marketing communications. For example, social media, mobile devices, and digital advertising have made it possible for marketers to connect with customers wherever they are and deliver personalized experiences that are tailored to their individual needs and preferences. As a result, companies are increasingly adopting new technologies and experimenting with new communication strategies to find the most effective ways to engage with their target audience and build stronger, more meaningful relationships with them.

One of the Major New Forces in the Development of Integrated