Many marketing experts feel the advancement of the Internet and information technology has caused a shift in channel power:

Question

Quizplus · Accepted Answer

The advancement of the Internet and information technology has given consumers greater access to information and more control over the buying process, as they can easily compare prices, read reviews, and make purchases online. This has shifted the balance of power from traditional channels of distribution (producers, wholesalers, and retailers) to consumers who now have more influence over the market.

Many Marketing Experts Feel the Advancement of the Internet and Information