What gives consumers and businesses access to an abundance of marketing information?

Question

Quizplus · Accepted Answer

Increases in information technology have led to the development and availability of various tools and platforms for gathering, analyzing, and sharing marketing information, making it more accessible to consumers and businesses. The internet, social media, and database management programs are examples of such tools. The nightly news and word of mouth may also provide some marketing information, but they are not as extensive and targeted as the information available through information technology.

What Gives Consumers and Businesses Access to an Abundance of Marketing