Michael buys a CD player from the closest store because he doesn't think there is much of a difference between brands.This is an example of:

Name: Michael buys a CD player from the closest store because he doesn't think there is much of a difference between brands.This is an example of:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Michael's perception that there is not much difference between brands indicates that he sees them as having brand parity, meaning there is a lack of differentiation between them.

Michael Buys a CD Player from the Closest Store Because