In terms of marketing communications,adaptation is:
A) not used in international environments
B) a form of e-commerce
C) advertising in unusual media
D) adjusting a message to local conditions
Correct Answer:
Verified
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A)perception that there are
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A) Globally Integrated Marketing Communications.
B)
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Q124: Describe the brand parity problem.
Q125: An example of standardization is:
A) using the
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