An example of standardization is:
A) using the "Generation Next" theme in all of Pepsi's global markets
B) using women with their faces covered in ads for Islamic countries
C) developing a Web site in several languages
D) using local salespeople
Correct Answer:
Verified
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A) Globally Integrated Marketing Communications.
B)
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A) not
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Q124: Describe the brand parity problem.
Q127: An example of adaptation is:
A) Ford's One-World
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