Coca Cola runs the same advertisement in all French-speaking countries.This is an example of:
A) a diversified IMC theme
B) standardization
C) customization
D) integration
Correct Answer:
Verified
Q77: Brand parity is the:
A)perception that there are
Q86: GIMC stands for:
A) Globally Integrated Marketing Communications.
B)
Q94: What are the components of the marketing
Q110: Define GIMC. Why is GIMC important?
Q118: Michael buys a CD player from the
Q119: The following are examples of a customer
Q121: In terms of marketing communications,adaptation is:
A) not
Q124: Describe the brand parity problem.
Q125: An example of standardization is:
A) using the
Q127: An example of adaptation is:
A) Ford's One-World
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