A contact point is a place or situation where a consumer interacts with a company, such as a physical store, website, customer service representative, or social media account. It is an opportunity for the company to make a positive impression and build a relationship with the customer.

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A Contact Point Is

Question 113

Multiple Choice

A contact point is:

A) the place where a marketer reaches the production team
B) the place where the product is packaged or sold
C) a description of the effects of an advertisement
D) a place in which a consumer interacts with a company

Correct Answer: