If a company feels that offering a new product under the current brand name may adversely affect the current brand,the best approach would be to introduce the product as a(n):
A) brand extension
B) ingredient brand
C) flanker brand
D) co-brand

Question

Quizplus · Accepted Answer

A flanker brand is a separate brand introduced by a company to target a different market segment or to offer a different product with a different brand proposition. This approach allows the company to avoid any negative impact on the current brand name while still being able to introduce the new product. By using a different brand name, the company can target a different audience without damaging the image or reputation of the current brand.

If a Company Feels That Offering a New Product Under