American Express Traveler's Cheques are a form of:
A) flanker brand
B) brand extension
C) cooperative brand
D) complementary brand

Name: American Express Traveler's Cheques are a form of: A) flanker brand B) brand extension C) cooperative brand D) complementary brand
Brand: Quizplus
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Question

Quizplus · Accepted Answer

American Express Traveler's Cheques are a brand extension, as they are a new product category introduced under the existing American Express brand name.

American Express Traveler's Cheques Are a Form Of