When Procter and Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents,the Panda brand would be considered a(n):
A) brand extension
B) family brand
C) flanker brand
D) complementary brand

Question

Quizplus · Accepted Answer

A flanker brand is a new brand introduced into the market by a company that already has an established brand in the same category, aimed at capturing additional market segments.

When Procter and Gamble Added a New Laundry Detergent in Asia