Cooperative branding is:
A) private labeling with a major brand
B) placing one brand in another as a form of cooperation
C) the joint venture of two or more brands in one product
D) the marketing two brands together to encourage co-consumption

Question

Quizplus · Accepted Answer

Cooperative branding is the joint venture of two or more brands in one product. It involves combining the strengths of each brand to create a product with a unique identity and appeal. For example, when Nike teamed up with Apple to create the Nike+ iPod, they combined their brand strengths to create a product that appealed to both runners and music lovers.

Cooperative Branding Is