Co-branding works the best when:
A) the two brands are unrelated
B) a well-known brand is attached to a lesser-known brand
C) a private label is co-branded with a manufacturer's brand
D) it builds the brand equity of both brands

Question

Quizplus · Accepted Answer

Co-branding is most effective when it results in a win-win situation for both brands involved. This means that the partnership should build the brand equity of both brands. When both brands benefit from the partnership, the partnership is more likely to be successful long-term.

Co-Branding Works the Best When