The placement of one brand within another brand is:
A)ingredient branding.
B)cooperative branding.
C)complementary branding.
D)flanker branding.

Question

Quizplus · Accepted Answer

The placement of one brand within another brand is known as ingredient branding where one brand becomes an integral part of another brand's product or service. The customers recognize that ingredient and associate it with the quality of the parent brand.

The Placement of One Brand Within Another Brand Is