Which involves using an established brand name on goods or services that are not related to the core brand?
A)Brand extension
B)Private brand
C)Flanker brand
D)Complementary brand

Question

Quizplus · Accepted Answer

Brand extension involves using an established brand name on goods or services that are not related to the core brand. Private brand refers to a brand owned by a retailer or distributor. Flanker brand is a type of brand that is introduced by a company to compete in a market segment that is different from the company's existing market or target market. Complementary brand refers to a brand that is marketed along with another brand to enhance its value or appeal, such as McDonald's offering Coca-Cola as a complementary brand to its burgers and fries.

Which Involves Using an Established Brand Name on Goods or Services