Complementary branding is:
A)using a private label to complement the main brand.
B)placing one brand within another brand.
C)the joint venture of two or more brands in one product.
D)marketing two brands together to encourage co-consumption.

Question

Quizplus · Accepted Answer

Complementary branding refers to the joint promotion of two or more brands together to encourage co-consumption. The aim is to create synergy between the brands, increase consumer appeal and strengthen customer loyalty. For instance, a fast-food chain may collaborate with a soft drink manufacturer, as customers taking a burger may want a drink too. This cross-promotion of brands helps in increasing brand value and sales.

Complementary Branding Is