Alliance or co-branding works best when:
A)the two brands are unrelated.
B)a well-known brand is attached to a lesser-known brand.
C)a private label is co-branded with a manufacturer's brand.
D)it builds the brand equity of both brands.

Question

Quizplus · Accepted Answer

Alliance or co-branding works best when it builds the brand equity of both brands. This means that both brands should benefit from the partnership, and their combined efforts should result in increased brand awareness, perception, and loyalty for both parties. Co-branding is not just about attaching a well-known brand to a lesser-known brand, but about creating a strategic alliance that leverages both brands' strengths to create a unique value proposition for customers. Thus, option D is the best choice.

Alliance or Co-Branding Works Best When