Private labels are attractive to retail stores because:
A) they are priced higher than national brands
B) they do not require any advertising
C) they tend to have higher margins than national brands
D) consumers are becoming more loyal to private brand

Question

Quizplus · Accepted Answer

Private labels tend to have higher margins because retailers have control over the pricing and production costs, resulting in a better profit margin. They may also have lower marketing and advertising costs compared to national brands.

Private Labels Are Attractive to Retail Stores Because