Positioning a product using the attribute positioning strategy would involve promoting:
A) a product trait or characteristic which sets the product apart from its competitors
B) the product in relation to the competition
C) an extension of a brand name
D) the price of the product in relation to its best attribute

Question

Quizplus · Accepted Answer

The attribute positioning strategy involves promoting a specific product trait or characteristic that sets it apart from competitors. This could be anything from the product's quality, features, or performance to its design or unique selling proposition. By emphasizing these attributes, businesses can create a distinctive image for their product and differentiate themselves from others in the market.

Positioning a Product Using the Attribute Positioning Strategy Would Involve