When Arm & Hammer advertises that baking soda can be used as a deodorizer in refrigerators,which product positioning strategy is being used?
A) attribute
B) competitor
C) use or application
D) price-quality relationship

Question

Quizplus · Accepted Answer

The use or application positioning strategy is being used as Arm & Hammer is advertising the use of baking soda as a deodorizer in refrigerators.

When Arm & Hammer Advertises That Baking Soda Can Be