Distinguishing a product from its competitors based on who uses it is a positioning strategy based on:
A) product user
B) product class
C) use or application
D) competitors

Question

Quizplus · Accepted Answer

Distinguishing a product from its competitors based on who uses it is known as user positioning strategy. This strategy focuses on identifying the target audience and tailoring the marketing message accordingly to appeal to the particular demographic. Hence, option A, product user, is the correct answer. Option B, product class, refers to positioning a product based on its attributes and benefits relative to the category it belongs to. Option C, use or application, involves positioning a product based on the problem it solves or the need it fulfills. Option D, competitors, involves positioning a product by highlighting its advantages over its competitors.

Distinguishing a Product from Its Competitors Based on Who Uses