Upon recognizing a need,if a particular brand that was chosen in the past met that need and result in a positive experience,the consumer is likely to purchase the same brand again and will not engage in further search for information.

Question

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This statement describes brand loyalty, where a consumer is more likely to stick with a brand that has previously met their needs and provided a positive experience, rather than engaging in further search for information.

Upon Recognizing a Need,if a Particular Brand That Was Chosen