The amount of time a consumer spends on an external search depends on four factors: ability, motivation, costs versus benefits, and brand name.

Name: The amount of time a consumer spends on an external search depends on four factors: ability, motivation, costs versus benefits, and brand name.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The amount of time a consumer spends on an external search typically depends on factors like ability, motivation, costs versus benefits, and perceived risk, not brand name.

The Amount of Time a Consumer Spends on an External