The set of brands a consumer knows about but has neither positive nor negative feelings for is the ________ set.
A) inept
B) inert
C) cognitive
D) evoked

Question

Quizplus · Accepted Answer

The set of brands a consumer knows about but has neither positive nor negative feelings for is the inert set. The inept set refers to the set of brands that a consumer knows about but has negative feelings towards, while the evoked set refers to the set of brands a consumer is aware of and considers when making a purchase decision. The cognitive set is simply the set of brands a consumer is aware of, regardless of their feelings towards them.

The Set of Brands a Consumer Knows About but Has