Power relationships and personal objectives can affect business buying decisions.

Question

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Power relationships and personal objectives can play a significant role in business buying decisions. The individuals involved in the decision-making process may have different levels of power and influence, and may prioritize their personal goals over the best interests of the company. Therefore, it is important for businesses to understand these dynamics and take them into consideration when making purchasing decisions.

Power Relationships and Personal Objectives Can Affect Business Buying Decisions